Country

Boutique architecture design firm.

codinachs ARCHITECTS

China

Indonesia

Spain
Vietnam

Caribbean countries
United Arab Emirates

Brand audit
Brand strategy
Brand identity

REBRANDINg.

Brochure
Invoice template
Presentation template

STRATEGY.

Business Cards
Email signatures

MARKETING.

Codinachs architects approached the Brand DA branding agency for a full rebranding. Starting from the brand's audit the company has been repositioned and the new visual identity has been developed to match the new feel and goals of the brand.

Project goals.

With the plant knowledge handed down within our family from generation to generation, they experimented with as many as over a thousand unique formulas. An authentic form of luxury was born.

Market expansion, increasing brand credibility and attraction of high-quality clients through a total rebranding of an architectural firm.

strategy.

Codinachs architects have been repositioned to serve a higher price segment of the market. The company is 40 years in business and wanted to showcase the expertise and passion for their craft to attract desired projects. Initially based in Barcelona Codinachs architects now are expanding globally and sharing their fresh and bold ideas in the competitive architecture industry.

Brand strategy.

To set the brand apart from the competition we decided to highlight their adoration for creativity, cities, people, and elegance and give the brand a refined brand identity that feels like an exclusive piece of art.

VALUES.

Due to our international background and 40 years of experience, Codinachs Architects find fitted solutions in no time.

We use a client-based approach to bring results and profitable options to the table in line with the client’s strategy.

Our search for continuous improvement and innovation allows us to be brave, courageous, and competent. This way only we can push the boundaries and develop unique projects with simplicity.

To be able to provide recognizable designs, we target clients who are willing to make a financial investment. What we have to offer is much more vivid than ordinary buildings. We take challenges and create architecture that stands out.

EXPERIENCE & EXCLUSIVITY.

To be able to provide our clients a superior experience, we carefully select our projects. We work exclusively in the cities we love on the projects we love. This way we keep it exciting and fresh.

FEARLESS.

We are audacious!
There is no project complicated or big enough for us to get cold feet. It’s all about the strong and fearless team behind the architec- ture. We want to realize profitable, finetuned solutions in the most creative way.

PASSION.

To be able to provide recognizable designs, we target clients who are willing to make a financial investment.

What we have to offer is much more vivid than ordinary buildings. We take challenges and create architecture that stands out.

“Founded in 1997 by professor Dr. Marcià Cordinachs in China, our first creations were born and raised there. Soon enough, the hunger for expansion brought us to Vietnam, Indonesia and other countries. Currently, we are rising in Dubai.

Our focus lays in luxurious architectural designs of hotels, resorts, shopping malls, residential towers and mixtures.

We are experienced in smaller projects as well as midscale and upper-scale works.”

Brand history.

“Founded in 1997 by professor Dr. Marcià Cordinachs in China, our first creations were born and raised there. Soon enough, the hunger for expansion brought us to Vietnam, Indonesia and other countries. Currently, we are rising in Dubai.

Our focus lays in luxurious architectural designs of hotels, resorts, shopping malls, residential towers and mixtures.

We are experienced in smaller projects as well as midscale and upper-scale works.”

Due to our international background and 40 years of experience, Codinachs Architects find fitted solutions in no time. We use a client-based approach to bring results and profitable options to the table in line with the client’s strategy. Our search for continuous improvement and innovation allows us to be fearless, brave, courageous and competent. This way only we can push the boundaries and develop unique projects with simplicity.

To be able to provide our clients a superior experience, we carefully select our projects. We work exclusively in the cities we love on the projects we love. This way we keep it exciting and fresh.”

Due to our international background and 40 years of experience, Codinachs Architects find fitted solutions in no time. We use a client-based approach to bring results and profitable options to the table in line with the client’s strategy. Our search for continuous improvement and innovation allows us to be fearless, brave, courageous and competent. This way only we can push the boundaries and develop unique projects with simplicity.

To be able to provide our clients a superior experience, we carefully select our projects. We work exclusively in the cities we love on the projects we love. This way we keep it exciting and fresh.”

Business card.

Once the brand positioning was solid, we have researched the visual elements that would suit not only the brand values but could share the brand's story.

Logotype.

Once the brand positioning was solid, we have researched the visual elements that would suit not only the brand values but could share the brand's story.

About.

And we made a joint decision not to abandon this representation
of the flag.

However, we managed to preserve the history, recognizability and belonging to Catalonia, which is important for the client.

Process.

The old logo was a representation of the 4 lines of the Catalan flag.

The client cherishes the belonging to Catalonia, which is reflected in the old version of the logo.

Result.

About.

The basis for the development of the color palette was the feeling of an elegant experience that customers undergo when interacting with the brand.

To emphasize softness and family values, we decided not to use strong contrasts but went for muted tints.

For example, we used 87% black instead of 100%. In this case, soft contrast helps to avoid sharp and rough transitions.

For the accent color, we chose golden ocher, which highlights the reverent attitude of the company to the client, and also perfectly reflects the essence of the company — A boutique architecture design firm.

Primary
color palette.

CARE.

TRUST.

PASSION.

STABILITY.

CREATIVITY.

PERSONAL.

PREMIUM.

ARTISTic.

PANTONE BLACK 6 C
HEX #000000
RGB 0 0 0
CMYK 0 0 0 100

PANTONE 000C
HEX #ffffff
RGB 255 255 255
CMYK 0 0 0 0

PANTONE 7509 C
HEX #bb925f
RGB 187 146 95
CMYK 23 40 65 12

PANTONE BLACK C
HEX #323232
RGB 50 50 50
CMYK 69 60 56 66

Secondary
color palette.

PANTONE 410 C
HEX #68605C
RGB 104 96 92
CMYK 52 47 48 38

PANTONE 4725 C
HEX #9d816b
RGB 157 129 107
CMYK 32 42 51 23

PANTONE 7617 C
HEX #5a4846
RGB 90 72 70
CMYK 51 57 51 52

PANTONE 7604 C
HEX #e5ddd9
RGB 229 221 217
CMYK 12 13 14 0

Problem.

Before the redesign, the catalog was designed in a square format.

The bright red color was used as the main color of brand identity, the hierarchy in the composition and typography was not observed, which created the impression of an outdated design with a lack of consistency and balance.

About.

Catalogue.

Сatalog is a document that includes not just a catalog of the company's projects, but also the company's interests, development history, goals, geography of projects, and brief information about the main team members.

For ease of viewing, we decided to make the catalog in a horizontal format, which makes it easier to present during online meetings.

To improve brand consistency and appear professional we have defined the color codes and layout grids that helped not only gain brand recognition, but give a competitive advantage by highlighting Codinachs architect's USP, which is their style & approach.

Solution.

The fact is that in times of COVID, paper catalogs lose their relevance. Most often, the company sends the catalog to customers in a web presentation format.

Projects list

BEFORE.

Introducion

Project

In addition, we have developed slides:

After.

Letter of introduction, where the founders of the company present Codinachs Architects.

Introducion.

Our Soul & Our Principles slides, which express the principles of the company's work in graphic language and with the help of a selection of photographs.

Our Soul & Our Principles.

Our History, for which we created a unique Timeline for the readability of information, because there is a lot of it. White color highlights special dates and events for the company.

Our history.

Our approach is a minimalistic and catchy slide thanks to large typography.

Our approach.

Publications & international awards are designed in a timeline style to make it easier to understand the information and maintain the style.

Publications & international awards.

Projects are presented in the catalog and are a center of attention.

For this part of the catalog, we have developed templates for project lists and presentations of the projects themselves in three colors.

For the convenience of searching, we have divided the catalog into chapters according to the types of projects.

Projects.

Projects page light template.

Projects page dark template.

Projects page brown template.

We have developed 110 catalog pages full of information about 
the brand and its main strengths.

Result.

Before rebranding, the same presentation contained only 45 pages, which in our eyes was not enough to showcase the 40-year experience.

The new version allows the client to fully present all their projects and communicate all the necessary details about their detailed approach.

About.

Company profile is a document that tells in detail not only about the company, but also the people who work in it.

Company Profile.

Because the company is the people.

BEFORE.

Biography

Awards

Process.

We have developed a unique slide for each company employee. On the card you can find information about the employee's position, his short biography, which includes professional experience, as well as information about his education.

An interesting feature is that the card contains professional tasks that an employee solves in the company. Also, each card has a portrait of an employee.

This gives you the opportunity 
to know the employee in person and get to know him better.

After.

We have developed a presentation in 32 slides. Now the company's clients can get to know each member of the team, make sure of their competence and experience.

Result.

It's easy and quickly to navigate in the presentation, due to high-quality systematized information.

The file is easy to read, thanks to data structure and style that matches the overall tone of the voice.

Rinata Sizova, Brand founder & CEO

Working with DA branding agency makes you feel like you get the superpowers of their team too. You start experiencing your brand through their eyes. It’s no longer about a story, logo, or rebranding. You put your soul into all of the above.

The creative skills of the team and their engagement blows you away. But more importantly not only do they deliver great work, but they also give you tools and insight so you know what to do with it.

Review.

It’s more than an Instagram feed, they create something together with you that feels like a puzzle you always have been missing.

Art direction style for content, guidelines on content shooting, new feed creation.

Result.