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ABOUT
CASES
SERVICES
Country
Natural hair & skincare cosmetics
Europe / belgium
l’arin cosmetics
Delivered services
Reels / Tiktok
Social media art direction.
Content creation video.
Photography
Content creation.
Social media management .
Pinterest
Instagram
Tiktok
Social media strategy.
Challenge
Social media content creation for lead generation and brand awareness.
A Belgian organic hair and skincare brand inspired by silky and healthy hair.

L'ARIN's journey started with finding an organic alternative to hair products. L'ARIN is the result of a strong bond between a mother and daughter, an organic lifestyle and a positive community.

With the plant knowledge handed down within our family from generation to generation, they experimented with as many as over a thousand unique formulas. An authentic form of luxury was born.
Brand history.
With the plant knowledge handed down within our family from generation to generation, they experimented with as many as over a thousand unique formulas. An authentic form of luxury was born.
A Belgian organic hair and skincare brand inspired by silky and healthy hair.

L'ARIN's journey started with finding an organic alternative to hair products. L'ARIN is the result of a strong bond between a mother and daughter, an organic lifestyle and a positive community.
The lover.
The Lover archetype includes all types of love - parental, familial, friendship, spiritual and romantic. Intimacy is the main goal of the Lover.

He knows no shyness when it comes to expressing appreciation, passion, and support.

It is important for the Lover to feel special just as much as it is to help others feel special.
implementation.
Archetypes.
The Lover is a very sensory archetype. Anything related to sensual pleasure - beautiful things, enticing smells, indulgent foods - give delight to the Lover.

The marketing of love brands is focused on the consumer, making them feel special, and always has a strong emotional connection and appeal.

Naturalness: skin, plants.

Sensual textures.

Soft color palette.

Light and airy composotion.
Naturalness: skin, plants.

Sensual textures.
Soft color palette.

Light and airy composotion.
The Ruler.
The Ruler is focused on getting and keeping his power.

Highly appreciating policies, procedures, safety, stability, and security, he prevents chaos by taking control. The Ruler is all about a high quality, timeless and solid designs. He sticks to the rules and expects the same from others.
implementation.
The Ruler attracts clients who are in need to feel important, influential, successful, responsible, and powerful. These people are busy with their image, status, and prestige.

Tightness.

Minimalism.

Symmetry.

Confident lifestyle.
Tightness.

Minimalism.
Symmetry.

Confident lifestyle.
The outlaw.
The natural energy of the “Outlaw” is characterized by its destructive power. They are capable of shaking things up, both for personal gain and for the common good. Therefore, "Outlaw" has the power to make those around them feel discomfort with the current state of affairs, causing a desire for change.
implementation.
The power and energy of this archetype can liberate society from taboos and break out of the dominant culture.
Monochrome palette.

Gothic & drama style.

Macro textures.

Bold lifestyle
Monochrome palette.

Gothic & drama style.
Macro textures.

Bold lifestyle.
The new brand feel and account are ready to launch.
Account.
Following and engagement increases from the first day of posting.
Leads.
Leads are generated through social media.
Following & engagement.
impact.
Rinata Sizova, Brand founder & CEO
Working with DA branding agency makes you feel like you get the superpowers of their team too. You start experiencing your brand through their eyes. It’s no longer about a story, logo, or rebranding. You put your soul into all of the above.

The creative skills of the team and their engagement blows you away. But more importantly not only do they deliver great work, but they also give you tools and insight so you know what to do with it.
Review.
It’s more than an Instagram feed, they create something together with you that feels like a puzzle you always have been missing.
Art direction style for content, guidelines on content shooting, new feed creation.
Result.
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