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ARTISAN IN NATURAL STONE
NICK
EUROPE
BLOK
Country
REBRANDING
Delivered
UPGRADE AN EXISTING BRAND TO A MORE SOPHISTICATED AND SOLID LOOK.
Nick Blok exists in the European market since 2011 and wanted to refresh the appearance. The logo had to feel bold, simple, and still being elegant & unique.
Challenge:
Nick Blok
Nick Blok is a company with more than 10 years of experience in the stone industry.
When natural stone is hard to work with, Nick Blok makes the process easy by having trustful connections in the field that leads to delivering high-level quality results.
About
They are specialising in building luxurious natural stone masterpieces that become the center of attention in every space.
They know how to make the expectations meet reality and aim to have the best natural stone quality.
We explored different options that were meant to support and highlight the client’s natural stone niche.
Nick Blok’s logo has been created to communicate the customer’s high-quality standards the company is going for.
Results:
When we refined the logo concept and did the user experience analyses we found out that together with the marble stone photography first options looked overwhelming.
For the best responsiveness, we have created 3 different versions for the logo.
That’s why we decided to keep the logo simple and neutral.
Our challenge was to make the logo suit all possible backgrounds.
The bold and stable minimal font was the best solution for high readability and balance in the composition.
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